Preface With the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through AI-driven content generation and automation. However, this progress brings forth pressing ethical challenges such as data privacy issues, misinformation, bias, and accountability. A recent MIT Technology Review study in 2023, a https://dataprivacyinaimarketing71470.59bloggers.com/33539924/the-ethical-challenges-of-generative-ai-a-comprehensive-guide