Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM. The primary distinction between an ad network and a DSP is that DSPs have the technology to determine the value of an individual impression in real time (less than https://seguranapublicitria76420.actoblog.com/29159125/a-regra-de-2-minutos-para-retargeting