A Cross-Channel Campaign Management Software connects every possible medium you can use to market and advertise your brand. It could be inbound or outbound, digital or non-digital and even word of mouth – all mediums can be managed through a single platform. Some of the most common marketing functions that are included in the software are web, email, search engines, advertising and ev... https://www.techdogs.com/td-articles/curtain-raisers/a-beginners-peek-into-cross-channel-campaign-management-software