If you don’t have your own historical data, or want to know how a change in SEO strategy will impact your business, you can use a traffic estimation tool like Ahrefs to look at competitor sites to work out your total addressable market (TAM). While the flywheel is a better metaphor for how today’s organizations grow, you'll still have funnel-shaped charts and graphs representing the e... https://urlscan.io/result/01994302-9f81-7516-bcf5-c9d34f0dc5d8/