Mastering keyword match types is the cornerstone of a data-driven Amazon PPC strategy. There are three primary match types: Broad, Phrase, and Exact. Broad match is the least restrictive, casting a wide net to capture a variety of search queries, including synonyms, misspellings, and related terms. While it offers maximum visibility and is excellent for keyword discovery, it can lead ... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk