Customer Acquisition Cost (CAC) is one of the most critical metrics in Amazon PPC advertising because it directly determines the profitability of your campaigns. If the cost of acquiring a customer through ads is higher than the revenue or lifetime value that customer generates, your marketing strategy becomes unsustainable. By tracking CAC, sellers can identify whether their ad spend... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk