Perceptions track the number of times your post appears in feeds, while reach counts the variety of unique customers. As an example, if your post has 1,000 impressions but a reach of 400, it suggests some audiences saw it greater than when [3] [2] While Reach represents the number of https://erickhzops.digitollblog.com/35150014/reach-vs-impacts-why-they-matter-by-system